BMW aims for more Hybrids [But do we really need another?]

Category: bmw

BMW 7-Series ActiveHybrid

How…gratuitous.

The demand might be there, but is there really a need for yet another over-priced, over-hyped gas-electric contraption that will only generate a paltry 18mpg? Bayerische Motoren Werke thinks so… And thought they did, astutely. Hybrid sales are up 11.4% year-on-year this October, while also grabbing a 2.9% market share. And of course, there are the cliche of flourescent-coloured velour jogging suit-wearing mothers out there pushing $1,200 baby strollers who just can’t wait to join the puffed up bandwagon.

But the question still remains… Do we need said gratuity? Are they any cleaner than their internal combustion counterparts? *Not* necessarily. More efficient? Definitely *Not*. Returns your investment? *Not* unless that investment were a couple rolls of quarters.

The German marque might indeed hit a near bulls eye with their sales targets, but will these vehicles ever be looked upon as a compulsory member of the automotive spectrum? The word *Not* comes to mind, once again [and many more times, I presume].

::AutoCar::

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11 Responses to “BMW aims for more Hybrids [But do we really need another?]”

  1. Mark Stevenson Says:

    I always applaud your analysis on a vehicle. But, I think you are wide of the mark in what BMW is trying to provide its customers.

    Think of their EfficientDynamics initiative in the likes of the Honda Accord Hybrid that has since been cancelled. BMW isn’t looking to provide the utmost in fuel efficiency or to rival products where that is their main goal. What they are looking to do is provide customers with increased performance by utilizing hybrid systems and without sacrificing fuel economy.

    If you see this as their main goal, their product is dead on.

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